We have really struggled with the financial burden that direct mail brings to our budget. Since we cover both Northern Indiana and Southern Michigan, we constantly struggled with what zip codes we can afford to use while not “gutting” our advertising budget. Full Moon advertising has been able to fill that void. Since we have started advertising with Full Moon, we have seen a 20% uptick in new call volume in Southwest Michigan for interest in new Daikin Equipment. With the ability to get our message in front of homeowners through out the region, Full Moon provides a cost effective marketing tool that easily shows a positive ROI, fitting nicely in our media mix.

 

Thanks for helping us Full Moon Advertising!

 

Jerod Bast

Director of Marketing and New Business Development

Legacy Heating and Air