Outback Steakhouse
I am writing this letter to share my experience with Full Moon Advertising. We were skeptical at first, but finally we were convinced to run 3 months of ads with coupons in the mailer that they send out each month. After 3 months, I was instructed by my supervisor to no longer place ads in the mailer. Why? We had exceeded our budget for the year in discounted food. Over the 3 months we averaged 20 redeemed coupons per day. Unfortunately, our bookkeeping is set up in a way that makes that many coupons a negative thing in the eyes of our corporate office. I would recommend using Full Moon to anyone who is trying to increase their business by using coupons, or needs an effective means of advertising.
Sincerely,
Paul Bell
Managing Partner
OUTBACK STEAKHOUSE
574-271-2333
4609 Grape Road
Mishawaka, IN